Who uses coupons?
With coupon redemption up 53% over the past five years, most consumers are finding that coupons are an excellent source of savings and a great incentive to try new products:

of women use coupons      of men use coupons

According to
AC Nielsen and the University of Minnesota, consumers are definitely taking notice of coupons they receive through direct marketing:

of consumers open direct mail advertising

of consumers use direct mail advertising to buy products or services

BOOST SALES AND ATTRACT NEW CUSTOMERS
with Actionpak and Open & Save

You can choose to reach your target market through
a regional co-op mailing or through a
national distribution program.